After completing his university education, Mr. Terefe joined a smallholder farmers’ cooperative union as an export manager. His journey led him to establish Shochoch Trading Plc, which exports over USD 3 million annually. This experience has deepened his commitment to connecting Ethiopian farmers with international markets. In 2019, he founded Kanance Coffee and Spice to focus on EUDR compliant smallholder farmers’ coffee, large plantations, specialty coffee, and a variety of other agricultural products, including spices and herbs, grains, honey, and fruits.